Investment is about discipline, product understanding, aligning to goals and objectives. We at NEFS strive to drive our business with the above principles in mind. We also take into account the risk profile of the investor to better understand the suitability of the product offered, as different investors have different expectations from their investments. We believe wealth creation is possible only through proper planning and discipline. With an experience of more than a decade in the Mutual Fund industry, we are confident of imparting the right advice to our investors. We do not believe in timing the market but giving time in the market. Starting early is the Mantra, but we are also reminded of the adage” The best time to plant an oak tree was 20 years back, the second best time is today”.